more about me
Grace Lam has worked in the international fashion industry for over 25 years. As a global citizen, Grace has resided and worked in cities spanning from London, New York, Paris, Hong Kong, Shanghai to Beijing. She earned a First-Class degree honours in graphic design at the famed Central Saint Martin’s College Of Art & Design. Beginning her career at the iconic i-D magazine in London as a fashion assistant / PA to Edward Enninful OBE (Former Editor-In-Chief of British VOGUE). She worked with industry elites including Hollywood actors Jude Law, Hugh Grant, Joan Chen, F1 Champion Fernando Alonso, Paolo Roversi, Craig McDean, Mario Testino, Annie Leibovitz, Steven Klein, Pat McGrath, Eugene Souleiman and supermodels including Kate Moss, Naomi Campbell, Gisele Bündchen, Liu Wen, Du Juan and Linda Evangelista.
In 2005 she relocated to Shanghai then Hong Kong, where she became part of the original team to launch VOGUE China. For a decade, as the magazine’s Senior Fashion Style Editor working with both local and global celebrities including Cannes Best Actress Maggie Cheung, Grammy Awards nominee Lana Del Rey, British TV presenter Alexa Chung, Mario Sorrenti, Charlotte Tilbury MBE, Shu Qi, Fan Bing Bing, Chris Li Yu Chun, Wing Shya and Daniel Wu.
Grace’s work has appeared in renowned publications including VOGUE (Italia, China, Japan, Australia), Harper’s Bazaar, Architectural Digest, Tatler, i-D, Numero and Madame Figaro. Grace’s clients include Estee Lauder, Dyson, M.A.C Cosmetics, PWC, CitiBank Asia, Dior, Burberry, Harvey Nichols, Ralph Lauren, Adidas, Van Cleef & Arpels, Sotheby’s, Canon, Porsche and Mandarin Hotel Group.
2018 Grace was appointed as a global ‘Estée Lauder Ambassador’. The first Chinese from Hong Kong ever chosen for a global beauty campaign.
Grace frequently teams up with her husband, Jason Capobianco (fashion/celebrity photographer and short documentary filmmaker) to create social media mini-series, editorial and unique advertising projects. Following her tenure at VOGUE China, Grace founded her styling consultancy in Hong Kong 2014, providing premium fashion expertise to a diverse clientele, ranging from CEOs and professionals to stay-at-home mothers and women across all ages and life stages. Known for her expertise in enhancing brand-customer relationships and boosting revenue, Grace has hosted a multitude of VIP shopping events for a diverse range of fashion and jewellery houses. Her bespoke styling and shopping service (in-person and online) has since been successfully relaunched in Australia, empowering women of all ages. Partnering with Red Cross Australia, Grace also runs a monthly styling giveaway, providing practical and stylish hacks to boost midlife women's confidence during menopause.
Following her 5 year period in Perth after a Covid-related transition from Hong Kong, as an avid Formula One enthusiast (A fan of Sir Lewis Hamilton!) Grace has recently moved to the vibrant city of Melbourne so she can be closer to the Albert Park F1 track.
